Finding the Perfect Amount of Creativity in Cars & Religion – Facts So Romantic

The Abduction of Europa (1716), by Jean-Francois de Troy, depicts one of the many Greek myths in which Zeus transforms into an animal.Wikipedia

Creativity is an important driver of innovation, and in the arts and industry people work hard to be more creative, sometimes shelling out lots of money for creativity consultants. But is more creativity always better? Is there such a thing as being too creative?

Although many art innovations of the 20th century were wildly creative, most people prefer to look at paintings with more traditional and realistic depictions. It seems to take some level of expertise to appreciate more abstract and conceptual stuff. This is true of product design as well. Auto experts, for example, prefer cars with more unusual designs than everybody else does. This expertise effect has been has been demonstrated in laboratory experiments—simply exposing people to innovative car designs makes them, in a sense, experts, who then prefer more innovative designs. 

These studies suggest that there is only a certain level of novelty that most people are willing to tolerate. Too little creativity is boring, but if it’s too creative people will think it’s weird. What is…
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