Why Is There So Much Hate for the Word “Moist”? – Facts So Romantic

A lot of people don’t like the word “moist.” Several Facebook groups are dedicated to it, one with over 3,000 likes, New Yorker readers overwhelmingly selected it as the word to eliminate from the dictionary, and Jimmy Fallon sarcastically thanked it for being the worst word in the English language. When you ask people why this might be, there is no shortage of armchair theory: that there’s something about the sounds involved, that it puts your face in a position similar to the facial expression of disgust, or that it reminds people of mold or sex.

Psychologist Paul Thibodeau and his colleagues ran a recent study to sort it out (pdf). They gave participants a set of words and asked them to rate how, whether, and to what degree, each word made them uncomfortable.

Twenty-one percent of the people in the study had an aversion to the unloved word. It turns out that the sounds don’t have much to do with that effect. Similar-sounding words, such as “foist,” did not generate the same reaction. Because those words also put your facial muscles in similar positions, we can also discount the disgust-facial expression theory.

Are you tempted…

Read More…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s