How Pantone Colors Your World – Issue 26: Color

You can wear them as high-fashion jewelry, eat them in marshmallow form, and wrap your packages in duct tape branded with their likeness. Their cultural currency is so strong that, in April, the color authority Pantone released a new color standard in their name—the first in three years. Who are they? Minions of course—those bright yellow, bespectacled, dungaree-clad characters from the Despicable Me franchise. Now they are the epitome of Minion Yellow—“the color of hope, joy, and optimism,” says Leatrice Eiseman, the executive director of the Pantone Color Institute.

In the grand chromatic scheme of things, Minion Yellow is a drop in an ocean of hues. Since 1963, Pantone has created more than 10,000 standard color chips, which designers and manufacturers use to ensure the same products are consistently the same color, no matter where and how they’re made. Anyone can make a new color—by mixing pigments in different amounts, or by tweaking the finish, gloss, or texture of the material they’re printed on. But only after it is standardized and given a name does a color take on a true identity, Eiseman says.

A psychologist by training who has published nine books on color, Eiseman is a key influence…

Read More…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s