Why the Dark Side of the Force Had to Be Dark – Facts So Romantic

You don’t have to look very hard to see that our culture has some pretty powerful associations between colors and feelings. As a recent example, the new Pixar film Inside Out has characters representing emotions, and the color choices for these characters—red for anger, and blue for sadness—feel right.

Red, specifically, is one of the most powerful colors in terms of its associations and the feelings it generates. Soccer players perceive red-shirted opponents to be better players, and one study indeed found that players wearing red shirts won sports games more often. Looking at red also seems to help people focus. Red enhances performance on detail-oriented tasks, whereas blue and green improve the results of creative tasks. Red is also sexual—men find women wearing red to be more attractive, and women think the same of men.

Why might this be? Although these associations are a part of our culture, are they arbitrary, or did they come about for reasons outside of culture, perhaps having to do with our biology or the environment we all live in?

Bulls can’t actually see the red of the cape, but its…

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